willseade

Projects

L’Oreal Brandstorm

2025

Guard & Gather

2025

Access

2024

Who I am.

Living around Hong Kong architecture for most of my life, I have always had a keen interest in art and design and how it can affect people’s moods. Using that curiosity, I went into college wanting to learn more about smart design and how to create uniquely positive experiences for people.

I studied user experience design, 3D modeling, and graphic design which has developed how I understand the effect of nuanced changes in design choices.

My work experience has also been shaped by design. I learned consumer insights research techniques to ensure I understood what the customer wanted. This includes interviewing, mass-surveying, A/B testing, focus groups, and personas to name a few.